The internet gives stay-at-home moms many opportunities to run a business from the comfort of their living room.
Today, parents don’t have to give up an office job to be at home with their children. They can work through a direct online connection to the office or they can build up an internet-based business. And many choose to become entrepreneurs in a new and evolving niche market: blogging.
Recently, on The Goldstein on Gelt Show, I interviewed Wendy Hirschhorn, owner of an internet company called “Wendy’s Bloggers.” Wendy explained that her company consists of stay-at-home moms aged between 20-50 in theUnited States who run social blogs with tips and ideas on running the home and saving money. These moms review various products on their personal blogs that Wendy sends to them.
“There’s nothing stronger than one woman recommending a product to another, and because of the social aspect, there’s a lot of interplay,” Wendy explained.
Reviewing products online benefits the companies because it brings them more potential customers, and it also it benefits the bloggers because the reviews drive more traffic to their sites. Therefore, it’s a win-win situation all round. To generate further interest in the products under review, many bloggers run giveaway offers or competitions. This makes the best use of the internet, spreading the product name to millions of surfers.
Recently, Wendy started introducing Israeli products to her mommy bloggers, making the concept more international. Working with Dr. Fischer, she got 35 of her bloggers to review some of the company’s baby products, leading to as many as 2 million new impressions of people reading blogs.
As the internet and online technology continue to develop, these kinds of opportunities seem to be the way of the future. To find out more about the growth of “mommy blogging,” product reviews, and how writing a blog can turn into a possible income stream, listen to this interview on www.GoldsteinonGelt.com.
Douglas Goldstein, CFP®, is an investment advisor and author of Rich As A King: How the Wisdom of Chess Can Make You a Grandmaster of Investing.
Douglas Goldstein, CFP®, is the Director of Profile Investment Service, Ltd., which specializes in helping people who live in Israel with their US dollar assets and American investment and retirement accounts. He helps olim meet their financial goals through asset allocation, financial planning, and using money managers.
Published July 23, 2014.